Experience
Passionate communicator with over 15 years managing internal and external communications, web design, social media, and digital marketing functions. Skilled at creating strategic communications in the public, private, non-profit, and higher education sector. Below is my online resume along with a downloadable pdf copy.
Work Experience
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Energized to re-enter the workforce after taking an intentional pause to focus on full-time caregiving
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Served as Co-Chair of the Public Relations Student Society of America & New Professionals (Tampa Bay Chapter), providing mentorship and career guidance
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Served on the Steering Committee for the Digital Marketing Certificate Program at University of South Florida collaborating with faculty and administration to ensure the curriculum aligns with real-world job skills to provide the greatest value for students
Home Office
March 2021 - Present
Planned Career Break
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Revised over 250 printed and digital collateral in the first 60 days for brand alignment, content accuracy and graphical modernization
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Expanded agency’s digital footprint by tripling the social media channels and community connections with strategic storytelling and calendaring key events to foster transparency and social listening
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Grew online presence with a 60% increase in social media followers, a 50% increase in social media shares and a 45% increase in website traffic
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Tripled communication channels for juror reporting information by building on the call-in system, and incorporating social media and website postings
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Created marketing opportunities reaching more customers via media events, speaking engagements, fundraisers, social campaigns, and special projects
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Facilitated cross-department knowledge and best practice sharing by developing informational segments in collaboration with 17 departments
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Led a 10-person team to build a responsive website using in-house talent saving the office $20,000-$40,000 in addition to future maintenance costs
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Reduced Call Center inquiries by 30% using information gathered from customer complaints and comments to fine-tune the website’s User Interface (UI) and User Experience (UX)
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Redesigned internal and external newsletters while doubling the open rate
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Wrote attention-grabbing press releases and served as spokesperson
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Drafted executive communications and emergency responses
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Supervised and trained interns and new employees
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Invited to serve on the Pinellas County Professional Development Advisory Council providing input on developmental needs for all 500 employees
Pinellas County Clerk of the Circuit Court & Comptroller
February 2014 - March 2021
Lead Communications Coordinator
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Processed various court documents and redacted sensitive case information
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Served on the Odyssey Committee (new case management system) for feedback and form-building expertise
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Trained department volunteers and new hires
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Transitioned from volunteer to employee within 90 days and promoted to Communications Coordinator in 2014
Pinellas County Clerk of the Circuit Court & Comptroller
April 2012 - February 2014
Criminal Court Records Specialist II
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Helped design the company’s visual identity and ensured brand alignment when creating marketing collateral including brochures, flyers, presentations, posters, and postcards
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Wrote press releases, social media posts, and newsletters which increased social shares by 30%
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Revamped fundraising efforts by drafting appeal letters which doubled individual and corporate giving
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Oversaw the website and social media guru volunteer
Tampa City Ballet
July 2019 - January 2020
Volunteer Marketing & Communications Manager
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Managed over 95 community-based mentoring relationships between adult volunteers and at-risk youth in Citrus, Hernando, and Pinellas County
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Assisted with marketing and communication strategies tripling Spanish-speaking participants in the program
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Organized match events, fundraisers and outreach efforts leading to a 10% increase in volunteer sign-ups
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Wrote feature stories and articles for the agency’s monthly newsletter
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Monitored program matches for compliance and documented policy infractions on a monthly basis
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Compiled case plans assessing match health and progress with over 80% reaching milestone anniversaries
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Trained new employees and volunteers
Big Brothers Big Sisters of Tampa Bay
February 2010 - July 2012
Match Manager/Match Support Specialist
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Grew customer base by 20% by creating customer-focused marketing and communication plans
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Served as the shadowing program liaison for over 40 pre-dental students
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Supervised 5 front desk staff and managed office supply inventory leading to a reduction of loss
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Planned weekly/monthly income goals and set appointments accordingly
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Proofread and organized treatment plans